The Center for Media Literacy defines Media Literacy as
“A 21st century approach to education. It provides a framework to access, analyze, evaluate, create and participate with messages in a variety of forms — from print to video to the Internet. Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.”
Five Basic Media Literacy Questions:
- Who created this message?
- What creative techniques are used to attract my attention?
- How might different people understand this message differently?
- What values, lifestyles and points of view are represented in, or omitted from, this message?
- Why is this message being sent?
Five Core Concepts of Media Literacy:
- All media messages are ‘constructed.’
- Media messages are constructed using a creative language with its own rules.
- Different people experience the same media message differently.
- Media have embedded values and points of view.
- Most media messages are organized to gain profit and/or power.
NAMLE (National Association for Media Literacy Education is The largest national Media Literacy Education Organization)
- Publishes Journal of Media Literacy Education
- Particularly pertinent is a study of MLE through undergraduate years
- Rob Williams, co-founder of ACME adds: “How does this make me feel?” to the 5 core Media Literacy questions proposed by CML.
Media Literacy: An Alternative To Censorship Free Expression Policy Project